By developing your team through a shared learning experience, you’ll create a common process to drive growth, maximise budgets and harness the power of purpose within your organisation.
Our programme supports learners to build their own strategy from the ground up. No academic fluff, just a passion to share the approach we’ve spent years refining in the industry.
By developing your most valuable asset - your people - you can create cultural change to bring your purpose to life. The result - an activated purpose that drives profit and a workplace that empowers your team to thrive.
Imagine the power of a marketing team where every single person is at the top of their game, equipped with the knowledge and tools to build a marketing strategy from scratch and feeling inspired and confident in their ability to be the best at what they do.
Over 12 weeks, your team will be empowered with the best methods to building a high level marketing strategy, and a series of detailed execution plans.
Break the cycle of disjointed processes and create a common approach to make your team more strategic, commercially focused and able to drive decisions that deliver impact.
Every successful strategy starts with data & insight. In this module your team will learn how to centre your strategy around wider business objectives, analyse your competitors and gain a full understanding of your marketplace and audience.
Powerful content can drive profits and propel your organisation forward. Module two will take your team through transforming data and insight into an impactful content strategy. They'll learn how to define your purpose and effectively position your organisation in the market.
The final module focuses on delivery and measurement. By the end of this module, your team will understand how to deliver and implement your strategy successfully. They'll also learn how to create a cohesive measurement strategy to demonstrate the true impact of your marketing efforts.
If you’re an ambitious leader looking to transform your marketing department, it’s time to give them a learning experience like no other.