There’s a million and one skills that make a great marketer, which is why it can be tricky to know where to direct your focus when you’re looking to climb the career ladder. After you’ve been working in marketing for a few years, you’ll understand it’s essential to keep your knowledge fresh in order to deliver impactful marketing solutions.
As an ambitious marketer, you’ll be working hard to elevate your skill set and stand out from the competition. To help you focus your development, we’ve broken down a list of key skills that will help you become one of the best marketers in business.
Strategy - In business, marketing without a strategy is a waste of time, money and energy. Strategy building is a skill that every good marketer needs, especially as you climb the career ladder. An integrated marketing strategy outlines the who, what, why, where and when, of your creative ideas, and gives direction to a project in order to ensure it is targeted and valuable. Understand why a strategy is important, and how to build one – this will add gravity to your ideas so you can secure buy in from your senior team and prove you’re ready for that next promotion.
Research - The best marketers are highly inquisitive. They ask questions, read everything, question people and never settle for what they know. Making research a part of your everyday will help to improve and validate (or disprove) your ideas. You can look at data, opinion pieces, reports, or ask people direct questions. Constant learning is key for all marketers in widening your skills and understanding your customers.
Analytics - Analytics and data underpin all intelligent marketing activity. It’s how we understand the success of an integrated marketing strategy, identify areas for improvement and make sure that all the work we do is rooted in factual insights. Analytics can be overwhelming to understand at first, but don't let them scare you - they’re a marketer’s best friend. There are countless analytics tools and platforms, such as Google Analytics, social media analytics integrated in the platforms themselves and third-party tools for analysis of competitors. It’s important to get familiar with the language these platforms use and how to navigate them.
Writing - There’s a misconception that writing is a skill that only content marketers and copywriters need to master. In reality, no matter which area of marketing you’re in, you have to be able to write compelling content in order to be effective. From communications with clients, to pitch and strategy writing for your team, to social and content writing for your customers; writing is one of your best weapons, so learn to nail it early on. After all, marketing is essentially storytelling, and no one gets invested in a badly written story.
SEO - Often coined as the ‘dark art’ of modern marketing, Search Engine Optimisation (SEO) influences all marketing that takes place online. Make sure that you understand what SEO is and how to integrate it into your strategy from the start. From websites and blogs, to social media and PR, SEO plays a huge role in getting your marketing activities in front of the right audience.
Take a look at our content hub for actionable ways to incorporate these skills into your day to day. Of course, as you well know, finding the time to perfect these skills is easier said than done, our online marketing strategy course can fast track your development and put you well on your way to success.