Fabric Academy launches this week promising to revolutionise marketing study with a brand new learning model for the industry.

Built upon 20 years of industry knowledge and award-winning practice, the course has been designed for marketers at all stages of their career, providing a hands-on, real-world approach and ensuring that all participants walk away with a powerful and robust marketing strategy.

The concept was the brainchild of marketing and comms agency Unwritten Group in response to a gap in the market and a lack of high-level strategic skills in the industry. Fabric Academy and Unwritten Group Founder, Lisa Eaton, said: “Strategy development is a key skill that all marketers should possess. However, it seemed to me that, within the industry landscape, marketers just weren’t getting the opportunity to develop in this area.

“There are some really excellent marketing courses out there, however, most are academic or, where practice-based, need to be carried out on top of the day job. We knew that in combining practice-based models with the opportunity to carry out one of the most important aspects of a marketer’s job, i.e. producing a strategy, we would save learners’ time while enhancing their skill set, save employers’ money and see the creation of impactful strategies that could deliver real results for businesses.”

The course takes place over twelve weeks covering three modules, namely: Data and Insight, Communicating Your Strategy and Delivery and Measurement. The course has been designed to enable participants to work flexibly, with three on-demand lessons and a week for assessment and feedback per module. All participants will walk away with a live strategy for their business (or mock organisation) that has benefitted from the input and constructive feedback from the Fabric team.

Fabric’s Head of Delivery, Maddy Houghton, who has moved from Unwritten’s agency environment to lead the academy, feels that investment in her strategic skills is what fast-tracked her career. She said: “My progression with Unwritten has been really quick. I’d studied English Literature at University so it was only when I worked as an Account Executive that I gained practical experience. However, through my strategy development learning, I discovered that these new skills underpinned everything a successful marketer needs – and I am delighted to have been appointed as Head of Delivery for Fabric.”

Lisa added: “We know that time is precious, especially in today’s climate, and that many employers are met with a conundrum when it comes to staff skills development and getting the work done. That’s why we’ve combined the two – meaning that everyone benefits from the time and money invested in the course.”