Discussing the importance of continued professional development, our Head of Delivery, Maddy shares her experience of driving her marketing career progression, and her advice for those looking to do the same.
Fresh out of university four years ago, I knew I wanted to get into marketing but I didn’t know how. Like many I’d chosen to do a degree in a subject that I loved (English Literature) and, at 19, didn’t think too much about the career prospects that would be available to me afterwards. I spent a long time evading the ‘so you’re going to be a teacher question’ and instead put all my energy into researching professional development courses that would help me enter a career I loved.
I spent hours seeking out learning opportunities hoping they would make me more desirable to employers and gained a lot of knowledge of the industry. But what I never got, was real exposure into what the jobs I wanted entailed beyond the job description. When I eventually got into marketing, I definitely didn’t have a practical understanding of what I needed to do to stand out.
Then, in 2017, I joined Unwritten and worked with Lisa where she taught me the very approach our programme is built on. Since then, I have delivered countless strategies and achieved some amazing results for organisations I’ve worked with in all sectors. From a junior stage in my career, I managed big strategic projects and progressed way quicker than I could ever have imagined. And now, through Fabric, I have the opportunity to support other marketers to receive the very same experience that has changed my life so much.
Over the last decade, the role of the marketer has changed significantly. It’s no longer enough to focus on traditional advertising methods, there has to be a direct correlation between marketing spend and business impact. That’s why we built a programme that supports our learners to build a measurable marketing strategy for their own organisation, centred around business objectives. After our combined 20 years in industry, it’s the course Lisa and I wish had been made available to us right at the start of our career.
Often, professional development is perceived as something we have to do rather than an amazing opportunity to upskill and transform the way we work. But if we seize these opportunities and look for courses that offer practical skills, tools and methods that we can apply to our every day, we can breathe new life into our careers.
Rather than looking for big industry names for the sake of a certificate, look at the level of practicality you can get out of a course. Speak to your management team and relay the benefits of how continued development can make a difference within your organisation. A valuable course should enable you to apply new learnings directly in your role. You should therefore be able to make your case for investing in external training by explaining the positive impact it can have on your organisation. Of course, theory is important but there’s a fine line between what’s necessary to know and what’s academic fluff.
No matter which stage you’re at in your career, it’s always important to keep learning and embrace the ongoing need to replenish your skills. But it’s also important to do so in a way that is beneficial beyond academia. By undertaking courses focused around building experience as well as knowledge, you can gain insights into different aspects of your role and learn new skills to make a bigger impact within your current organisation to move your career forward.
If you’re interested in accelerating your career we can help, book your spot on our programme today.