Buyer personas are a semi fictional representation of your ideal audience. Clearly defined personas can be used to inform communication at all levels, from sales and marketing teams to bid managers who are hoping to win their next tender. Through developing an understanding of your persona’s wants and needs, your organisation will be perfectly placed to communicate with them effectively.

This step-by-step guide focuses on using consumer surveys to build and validate your personas. By surveying your personas directly, you’ll be able to really get into their heads to uncover information that will make your brand messages stronger.

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