INSIGHTS & TOOLS

Here you’ll find industry insights, resources, templates and tools to help make your job easier.

Buyer persona templates

Using research to develop personas

Validating your personas through consumer research

Analytics tools to level up the value of your marketing

Celebrating all-female leadership isn’t sexist

What is a buyer persona and why is it your greatest marketing tool

Why uncertainty is the perfect environment for strategic planning

Why your marketing strategy matters

Managing a website project

5 ways to get marketing experience when you have none

Christmas campaign 101: The ultimate guide to giving the gift of great content

Why Black Friday works: The psychology behind the phenomenon

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