Can marketing save the planet?

with Michelle Carvill & Gemma Butler

Sustainability has rightly been on the business agenda for quite some time – as global citizens we can no longer ignore the devastating consequences of our actions. But what role does marketing play when it comes to tackling climate change? In this webinar, we’re talking to sustainable marketers, Michelle Carvill and Gemma Butler to find out.

Michelle is a strategic marketer and digital agency founder and Gemma is Chief Commercial officer at social media platform WeAre8. In 2021, together they wrote the award-winning book, ‘Sustainable Marketing – How to Drive Profits with Purpose’ and since have immersed themselves in championing sustainable marketing bringing education and awareness to marketers to use their skills, creativity and influence as a force for good.

Aligned with this endeavour, together, they co-host the Can Marketing Save the Planet podcast, have created the Sustainable Marketing Manifesto (a hippocratic oath for responsible marketing – on a mission to align the approx. 10.6M marketers on the planet) and curate a Learning Zone, positioned as the ‘ultimate toolkit for sustainable marketing’.

On the 20th October at 12pm, we’ll be chatting to both of them to uncover how we as marketers can drive hope for a more sustainable future. We’ll cover:

  • Where to get started with sustainable marketing
  • Finding the confidence to challenge where more progress is needed
  • How to avoid the term ‘greenwashing’
  • How to make sure sustainability is prioritised in all marketing strategy and delivery

Register today