Our full programme is designed to guide you through developing an integrated marketing and communications strategy from scratch.
Every successful strategy starts with data & insight. In this module you’ll learn how to centre your strategy around wider business objectives, analyse your competitors and gain a full understanding of your marketplace and audience.
Powerful content can drive profits and propel your organisation forward. Module two takes you through transforming data and insight into an impactful content strategy. You’ll learn how to find your purpose and effectively position your organisation in the market.
The final module focuses on delivery and measurement. By the end of this module, you’ll understand how to deliver and implement your strategy successfully. You'll also learn how to measure successes and analyse data to show maximum impact when delivering your progress reports.
Each module will empower you with the knowledge and tools you need to deliver impactful work to thrive in your career. To ensure you get maximum value out of the time you dedicate to the course, you'll have the opportunity to build a live strategy for the organisation you work for. The programme takes 12 weeks in total and runs three times a year.
Want to know more about our online marketing strategy course? This brochure contains all the information you need.