Transforming marketers in just 12 weeks

Next cohort launches January 22nd 2024

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Master marketing strategy with practical hands-on learning

Our accredited marketing and learning platform is centred around teaching a strategic framework and empowering marketers to build their own strategy from the ground up. There's no academic fluff here, just a passion to share the approach we've spent years refining in the industry.  

WHY FABRIC?

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GET 20 YEARS EXPERIENCE IN JUST 12 WEEKS

The Fabric Framework was developed by award winning, strategic marketer Lisa Eaton who still practices in the industry today. 

HOW IT WORKS

  • Three modules guide you through creating an impactful strategy
  • Build a live strategy for the organisation you work for or take one of our mock companies through the process
  • 9 months of ongoing support through coaching and mentorship 
HOW IT WORKS

“My experience with Fabric was invaluable. The amount of relevant and interesting content that was distilled into easily digestible chunks made for really fun learning.”

Hannah, Content Manager

“I wanted some 'from the ground up' training in marketing strategy, and this really delivered that. This course completely exceeded my expectations and was a total breath of fresh air compared to the other courses I've completed.”

Lauren, CRM Manager

“The course was really helpful and interesting. It really gave me the time to reflect and dig deep into data and the business to be able to make sound strategic plans.”

Kylie, Marketing Manager

“A really brilliant and practical course that now means I have a sample marketing and comms plan in my portfolio to show my experience and skill.”

Niamh, Marketing Graduate

“Invest in yourself for 12 weeks and you'll develop a detailed understanding of strategic marketing that you'll take with you throughout the rest of your career.”

Liam, SEO Manager

“Our team have grown in confidence and clarity since starting the Fabric programme. I haven’t seen the detail of the course, but instead the result; which is a team focusing on the execution of results-driven campaigns whilst pushing back on marketing busy work.”

Rory, CEO - TSG

“The focus that the Fabric programme has on developing a deep understanding of the customer has provided me and my team with valuable insights and useful methods to really connect with our audience. Our approach to messaging and content has been taken up a level thanks to these learnings.”

Amelia, Marketing Manager - TSG

Module One:DATA & INSIGHT

Every successful strategy starts with data & insight which is why our marketing strategy course starts here. In this module you’ll learn how to centre your strategy around wider business objectives, analyse your competitors and gain a full understanding of your marketplace and audience.  

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Module Two:COMMUNICATING YOUR STRATEGY

Powerful content can drive profits and propel your organisation forward. Module two takes you through transforming data and insight into an impactful content strategy. You’ll learn how to find your purpose and effectively position your organisation in the market.

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Module Three:DELIVERY & MEASUREMENT

The final module focuses on delivery and measurement. By the end of this module, you’ll understand how to deliver and implement your strategy successfully. You'll also learn how to measure successes and analyse data to show maximum impact when delivering your progress reports.

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Coaching and mentorship

You’ve developed your marketing strategy through the 12-week programme, and now it’s time to receive the ongoing support you need to implement your strategy effectively and excel in your career. You’ll access a monthly 1-1 with your dedicated mentor, a group mastermind session, learning a specialised skill, plus all the tools and templates you could need. 

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WHAT'S INCLUDED

  • Be supported at every stage with insights from industry experts
  • Get feedback tailored to your specific business and objectives
  • Access a weekly Q&A session for extra guidance 
  • Receive every tool and template to build and successfully deliver your strategy
  • Coaching to help you imbed your strategy and ensure its effective
  • Group mastermind sessions to support your personal development


WHAT'S INCLUDED

ALL OF THE ABOVE FOR £198 PCM (+VAT)

Or just complete the 12-week programme for £1075 (+VAT)

Level up on brand values

A mini course to transform your marketing

If you want to get a taste of our marketing strategy courses and level up your career, sign up to our brand values mini course.

Only £45+VAT

Level up on brand values

Learner stories

Hear from the Fabric alumni community on how their experience with the programme and the impact Fabric has had on their lives so far.

"The Fabric marketing training courses have given us the confidence to plan and deliver on our marketing goals."

Zoe, Business Owner

JOIN THE LIKES OF

DOWNLOAD THE BROCHURE

Want to know how our Fabric can transform your marketing team in just 12 weeks? Download our business brochure below.

If you're looking for training for yourself, download our learner brochure here.

NEXT COHORT LAUNCHES JANUARY 22ND 2024

Are you ready to transform your marketing?

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