Our online marketing strategy course is designed to guide you through developing a complete marketing and communications strategy from scratch.
Three modules will empower you with the knowledge you need to deliver impactful work to thrive in your career. To ensure you get maximum value out of the course, you'll have the opportunity to build a live strategy for the organisation you work for or you can take one of our mock companies through the process.
Every successful strategy starts with data & insight. In this module you’ll learn how to centre your strategy around wider business objectives, analyse your competitors and gain a full understanding of your marketplace and audience.
Powerful content can drive profits and propel your organisation forward. Module two takes you through transforming data and insight into an impactful content strategy. You’ll learn how to find your purpose and effectively position your organisation in the market.
The final module focuses on delivery and measurement. By the end of this module, you’ll understand how to deliver and implement your strategy successfully. You'll also learn how to measure successes and analyse data to show maximum impact when delivering your progress reports.
You’ll be supported every step of the way, with regular insights and feedback from industry experts tailored to your specific business and objectives, plus a weekly Q&A session for extra guidance. Throughout the programme, you’ll also receive every tool and template you need to build and deliver your strategy successfully.
If you want to get a taste of our programme and level up your marketing, sign up to our free, on-demand persona mini course.
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