Our academy platform is designed to deliver the ultimate learning experience, with practical courses taught by industry experts, and personalised coaching and mentoring support. We don't just teach marketing, we create commercially minded marketers who can deliver high returns on investment and ongoing business success.
Fabric is centred around teaching a strategic framework and empowering marketers to build their own strategy from the ground up. There's no academic fluff here, just a passion to share the approach we've spent years refining in the industry. With ongoing coaching and mentorship, marketers will be supported not only through the creation of their strategy but also its long-term implementation.
Learn at anytime from anywhere, our on-demand lessons can be worked through at your own pace. Each module runs over 4 weeks and includes a week for assessment and feedback. To get maximum value out of the course, we recommend you commit 3 hours each week.
Learn and implement the Fabric Framework to build a live strategy for your organisation. Our expert support is tailored to your role, experience and objectives to help you develop new skills, build confidence and take the next step in your career.
The programme was developed by marketing practitioner, Lisa Eaton, who has extensive experience building highly effective marketing strategies for global brands.
Your team can develop their skill set through a shared learning experience, including group coaching sessions and a tailored curriculum to best suit each individual's role and experience.
Learners receive regular detailed feedback on how they can improve their strategy at 3 stages of the programme, alongside receiving a CPD accreditation and 35 CPD points upon completion.
Data and insight is the cornerstone of any winning integrated marketing strategy which is why our course begins here. By the end of this module our learners will have an in-depth understanding of their audience, competitors and current position in the marketplace.
Module two guides our learners through building a content strategy that effectively communicates their brand. By the end of this module, our learners will have refined their tone of voice, mapped and prioritised budgets and developed a targeted content strategy ready to implement.
The final module focuses on delivery and measurement. Learners will be given all the tools and templates needed to deliver and implement their strategy successfully. They'll also learn how to measure their strategy's effectiveness and how to analyse data to show maximum impact.
Once our learners have developed their marketing strategy through the 12-week programme, it’s now time to receive the ongoing support needed to implement their strategy effectively and excel in their careers. With access to a dedicated mentor for monthly 1-1's, a monthly group mastermind session, guidance in the delivery of their strategy plus all the tools and templates they could need to exceed in their role.
Lessons weeks: 1-3
Submissions and feedback: week 4
Lessons weeks: 5-7
Submissions and feedback: week 8
Lessons weeks: 9-11
Submissions and feedback: week 12
Rory, CEO - TSG
Julia, Marketing Manager - Capital Placement
Rob, CEO - William Smith
Queenie, Marketing Manager - Balfe's Bikes
Hannah, Content Manager - West Barn Co