YOUR MARKETING STRATEGY COURSE

Centered around applied learning rather than academic theory, our online marketing strategy course focuses on teaching functional skills to transform the way you work every day.

WHO IS IT FOR?

Senior marketers

Current marketers

Graduates

Businesses

HOW IT WORKS

Over 12 weeks, you'll learn an approach to marketing that time after time delivers results.

Flexible and remote

Learn at anytime from anywhere, our on-demand lessons can be worked through at your own pace. Each module runs over 4 weeks and includes a week for assessment and feedback. To get maximum value out of the course, we recommend you commit 3 hours each week.

Practical and applied

Build a live strategy for the organisation you work for or take a mock organisation through the process. Our expert support is tailored to your role, experience and objectives to help you develop new skills, build confidence and take the next step in your marketing career.

MODULE ONE: MARKETING DATA & INSIGHT

Data and insight is the cornerstone of any winning integrated marketing strategy which is why our course begins here. By the end of this module you’ll have an in-depth understanding of your audience, your competitors and your current position in the marketplace.

LEARN MORE ABOUT MODULE ONE

MODULE TWO: COMMUNICATING YOUR MARKETING STRATEGY

Module two guides you through building a content strategy that effectively communicates your brand. By the end of this module, you’ll have refined your tone of voice, mapped and prioritised your budgets and developed a targeted content strategy ready to implement.

LEARN MORE ABOUT MODULE TWO

MODULE THREE: MARKETING DELIVERY & MEASUREMENT

The final module focuses on delivery and measurement. You'll be given all the tools and templates you need to deliver and implement your strategy successfully. You'll also learn how to measure your strategy's effectiveness and how to analyse data to show maximum impact.

LEARN MORE ABOUT MODULE THREE