Centered around applied learning rather than academic theory, our online marketing strategy course focuses on teaching functional skills to transform the way you work every day.
Over 12 weeks, you'll learn an approach to marketing that time after time delivers results.
Learn at anytime from anywhere, our on-demand lessons can be worked through at your own pace. Each module runs over 4 weeks and includes a week for assessment and feedback. To get maximum value out of the course, we recommend you commit 3 hours each week.
Build a live strategy for the organisation you work for or take a mock organisation through the process. Our expert support is tailored to your role, experience and objectives to help you develop new skills, build confidence and take the next step in your marketing career.
Data and insight is the cornerstone of any winning integrated marketing strategy which is why our course begins here. By the end of this module you’ll have an in-depth understanding of your audience, your competitors and your current position in the marketplace.
Module two guides you through building a content strategy that effectively communicates your brand. By the end of this module, you’ll have refined your tone of voice, mapped and prioritised your budgets and developed a targeted content strategy ready to implement.
The final module focuses on delivery and measurement. You'll be given all the tools and templates you need to deliver and implement your strategy successfully. You'll also learn how to measure your strategy's effectiveness and how to analyse data to show maximum impact.
Or 3 payments of £300+VAT