A platform built to empower marketers

Our academy platform is designed to deliver the ultimate learning experience, with practical courses taught by industry experts, and personalised coaching and mentoring support. We don't just teach marketing, we create commercially minded marketers who can deliver high returns on investment and ongoing business success.

We are not your ordinary training provider

Fabric is centred around teaching a strategic framework and empowering marketers to build their own strategy from the ground up. There's no academic fluff here, just a passion to share the approach we've spent years refining in the industry. With ongoing coaching and mentorship, marketers will be supported not only through the creation of their strategy but also its long-term implementation.

Flexible and remote

Learn at anytime from anywhere, our on-demand lessons can be worked through at your own pace. Each module runs over 4 weeks and includes a week for assessment and feedback. To get maximum value out of the course, we recommend you commit 3 hours each week. 

Flexible and remote

Practical and applied

Learn and implement the Fabric Framework to build a live strategy for your organisation. Our expert support is tailored to your role, experience and objectives to help you develop new skills, build confidence and take the next step in your career. 

Practical and applied

Taught by leading marketing practitioner

The programme was developed by marketing practitioner, Lisa Eaton, who has extensive experience building highly effective marketing strategies for global brands. 

Taught by leading marketing practitioner

Bespoke group learning

Your team can develop their skill set through a shared learning experience, including group coaching sessions and a tailored curriculum to best suit each individual's role and experience.

Bespoke group learning

Personalised feedback

Learners receive regular detailed feedback on how they can improve their strategy at 3 stages of the programme, alongside receiving a CPD accreditation and 35 CPD points upon completion. 

Personalised feedback

Our master strategy programme is delivered in three stages:

MODULE ONE: MARKETING DATA & INSIGHT

Data and insight is the cornerstone of any winning integrated marketing strategy which is why our course begins here. By the end of this module our learners will have an in-depth understanding of their audience, competitors and current position in the marketplace.  

LEARN MORE ABOUT MODULE ONE

MODULE TWO: COMMUNICATING YOUR MARKETING STRATEGY

Module two guides our learners through building a content strategy that effectively communicates their brand. By the end of this module, our learners will have refined their tone of voice, mapped and prioritised budgets and developed a targeted content strategy ready to implement.  

LEARN MORE ABOUT MODULE TWO

MODULE THREE: MARKETING DELIVERY & MEASUREMENT

The final module focuses on delivery and measurement. Learners will be given all the tools and templates needed to deliver and implement their strategy successfully. They'll also learn how to measure their strategy's effectiveness and how to analyse data to show maximum impact.

LEARN MORE ABOUT MODULE THREE

Our coaching and mentorship is delivered on a monthly basis:

COACHING AND MENTORSHIP

Once our learners have developed their marketing strategy through the 12-week programme, it’s now time to receive the ongoing support needed to implement their strategy effectively and excel in their careers. With access to a dedicated mentor for monthly 1-1's, a monthly group mastermind session, guidance in the delivery of their strategy plus all the tools and templates they could need to exceed in their role.

LEARN MORE ABOUT COACHING AND MENTORSHIP

KEY DATES

MODULE 1:

Lessons weeks: 1-3

Submissions and feedback: week 4

MODULE 2:

Lessons weeks: 5-7

Submissions and feedback: week 8

MODULE 3:

Lessons weeks: 9-11

Submissions and feedback: week 12

JANUARY COHORT

APRIL COHORT

JULY COHORT

SEPTEMBER COHORT

“Our team have grown in confidence and clarity since completing Fabric. I haven’t seen the detail of the course, but instead the result; which is a team focused on the execution of results-driven campaigns.”

Rory, CEO - TSG

“In 12 weeks, I've gone from knowing very little about marketing strategy to executing a complete marketing plan for my entire marketing department. ”

Julia, Marketing Manager - Capital Placement

“This course delivers clarity and direction to marketers of all levels on how best to implement marketing strategy built around the business goals.”

Rob, CEO - William Smith

“I would recommend this course to anyone. Lisa and Maddy have a wealth of knowledge to share, the mentorship alone has been worth the course fees.”

Queenie, Marketing Manager - Balfe's Bikes

“My experience with Fabric was invaluable. The amount of relevant and interesting content that was distilled into easily digestible chunks made for really fun learning.”

Hannah, Content Manager - West Barn Co

Our programme is 100% online so you can learn at a time that suits you best

ALL OF THE ABOVE FOR £198 PCM (+ VAT)

Or just complete the 12-week programme for £1075 (+ VAT)

GET THE BROCHURE

Want to know more about our online marketing strategy course? This brochure contains all the information you need.
fabric brochure

NEXT COHORT LAUNCHES SEPTEMBER 25TH 2023

Are you ready to transform your marketing?

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