Centred around applied learning rather than academic theory, our
online marketing strategy course focuses on teaching functional skills to transform the way you work every day.
Over 12 weeks, you'll learn an approach to marketing that time after time delivers results.
Learn at anytime from anywhere, our on-demand lessons can be worked through at your own pace. Each module runs over 4 weeks and includes a week for assessment and feedback. To get maximum value out of the course, we recommend you commit 3 hours each week.
Build a live strategy for the organisation you work for or take a mock organisation through the process. Our expert support is tailored to your role, experience and objectives to help you develop new skills, build confidence and take the next step in your marketing career. We also offer corporate marketing training for teams looking to up-skill.
Data and insight is the cornerstone of any winning integrated marketing strategy which is why our course begins here. By the end of this module you’ll have an in-depth understanding of your audience, your competitors and your current position in the marketplace.
Module two guides you through building a content strategy that effectively communicates your brand. By the end of this module, you’ll have refined your tone of voice, mapped and prioritised your budgets and developed a targeted content strategy ready to implement.
The final module focuses on delivery and measurement. You'll be given all the tools and templates you need to deliver and implement your strategy successfully. You'll also learn how to measure your strategy's effectiveness and how to analyse data to show maximum impact.
Rory, CEO - TSG
Julia, Marketing Manager - Capital Placement
Rob, CEO - William Smith
Queenie, Marketing Manager - Balfe's Bikes
Hannah, Content Manager - West Barn Co
Lessons weeks: 1-3
Submissions and feedback: week 4
Lessons weeks: 5-7
Submissions and feedback: week 8
Lessons weeks: 9-11
Submissions and feedback: week 12
30th January 2023 - 21st April 2023
24th April 2023 - 14th July 2023
5th June 2023 - 4th August 2023
Our programme is 100% online so you can learn at a time that suits you best
Are you ready to push your career to the next level?
We also offer a range of marketing short courses so you can level up your marketing skills in just one week.
Clearly defined brand personas allow you to get to know your audience inside out, taking the guesswork out of marketing and making your efforts more effective. This marketing short course guides you through building effective personas for your organisation in just one week.
In today’s world, your brand needs to be more than just a logo. Authentic values provide the foundations to build meaningful connections with your audience and empower your team. This course covers everything you’ll ever need and more to define authentic brand values for your organisation.