YOUR MARKETING STRATEGY COURSE
Centred around applied learning rather than academic theory, our
online marketing strategy course focuses on teaching functional skills to transform the way you work every day.
WHO IS IT FOR?
HOW IT WORKS
Over 12 weeks, you'll learn an approach to marketing that time after time delivers results.
Flexible and remote
Learn at anytime from anywhere, our on-demand lessons can be worked through at your own pace. Each module runs over 4 weeks and includes a week for assessment and feedback. To get maximum value out of the course, we recommend you commit 3 hours each week.
Practical and applied
Build a live strategy for the organisation you work for or take a mock organisation through the process. Our expert support is tailored to your role, experience and objectives to help you develop new skills, build confidence and take the next step in your marketing career. We also offer corporate marketing training for teams looking to up-skill.
Our marketing strategy course is delivered in three stages:
MODULE ONE: MARKETING DATA & INSIGHT
Data and insight is the cornerstone of any winning integrated marketing strategy which is why our course begins here. By the end of this module you’ll have an in-depth understanding of your audience, your competitors and your current position in the marketplace.
MODULE TWO: COMMUNICATING YOUR MARKETING STRATEGY
Module two guides you through building a content strategy that effectively communicates your brand. By the end of this module, you’ll have refined your tone of voice, mapped and prioritised your budgets and developed a targeted content strategy ready to implement.
MODULE THREE: MARKETING DELIVERY & MEASUREMENT
The final module focuses on delivery and measurement. You'll be given all the tools and templates you need to deliver and implement your strategy successfully. You'll also learn how to measure your strategy's effectiveness and how to analyse data to show maximum impact.
KEY DATES
MODULE 1:
Lessons weeks: 1-3
Submissions and feedback: week 4
MODULE 2:
Lessons weeks: 5-7
Submissions and feedback: week 8
MODULE 3:
Lessons weeks: 9-11
Submissions and feedback: week 12
JANUARY COHORT:
30th January 2023 - 21st April 2023
APRIL COHORT:
24th April 2023 - 14th July 2023
SUMMER COHORT:
5th June 2023 - 4th August 2023
WHAT'S INCLUDED
Our programme is 100% online so you can learn at a time that suits you best
NEXT PROGRAMME LAUNCHES APRIL 24TH 2023
Are you ready to push your career to the next level?
Marketing short courses to level up your skills
We also offer a range of marketing short courses so you can level up your marketing skills in just one week.
How to build effective personas
Clearly defined brand personas allow you to get to know your audience inside out, taking the guesswork out of marketing and making your efforts more effective. This marketing short course guides you through building effective personas for your organisation in just one week.
Defining authentic company values
In today’s world, your brand needs to be more than just a logo. Authentic values provide the foundations to build meaningful connections with your audience and empower your team. This course covers everything you’ll ever need and more to define authentic brand values for your organisation.
