YOUR MARKETING STRATEGY COURSE

Centred around applied learning rather than academic theory, our
 online marketing strategy course focuses on teaching functional skills to transform the way you work every day.

HOW IT WORKS

Over 12 weeks, you'll learn an approach to marketing that time after time delivers results. 

Flexible and remote

Learn at anytime from anywhere, our on-demand lessons can be worked through at your own pace. Each module runs over 4 weeks and includes a week for assessment and feedback. To get maximum value out of the course, we recommend you commit 3 hours each week. 

Flexible and remote

Practical and applied

Build a live strategy for the organisation you work for or take a mock organisation through the process. Our expert support is tailored to your role, experience and objectives to help you develop new skills, build confidence and take the next step in your marketing career. We also offer corporate marketing training for teams looking to up-skill.

Practical and applied

Our marketing strategy course is delivered in three stages:

MODULE ONE: MARKETING DATA & INSIGHT

Data and insight is the cornerstone of any winning integrated marketing strategy which is why our course begins here. By the end of this module you’ll have an in-depth understanding of your audience, your competitors and your current position in the marketplace.  

LEARN MORE ABOUT MODULE ONE

MODULE TWO: COMMUNICATING YOUR MARKETING STRATEGY

Module two guides you through building a content strategy that effectively communicates your brand. By the end of this module, you’ll have refined your tone of voice, mapped and prioritised your budgets and developed a targeted content strategy ready to implement.  

LEARN MORE ABOUT MODULE TWO

MODULE THREE: MARKETING DELIVERY & MEASUREMENT

The final module focuses on delivery and measurement. You'll be given all the tools and templates you need to deliver and implement your strategy successfully. You'll also learn how to measure your strategy's effectiveness and how to analyse data to show maximum impact. 

LEARN MORE ABOUT MODULE THREE

“Our team have grown in confidence and clarity since completing Fabric. I haven’t seen the detail of the course, but instead the result; which is a team focused on the execution of results-driven campaigns.”

Rory, CEO - TSG

“In 12 weeks, I've gone from knowing very little about marketing strategy to executing a complete marketing plan for my entire marketing department. ”

Julia, Marketing Manager - Capital Placement

“This course delivers clarity and direction to marketers of all levels on how best to implement marketing strategy built around the business goals.”

Rob, CEO - William Smith

“I would recommend this course to anyone. Lisa and Maddy have a wealth of knowledge to share, the mentorship alone has been worth the course fees.”

Queenie, Marketing Manager - Balfe's Bikes

“My experience with Fabric was invaluable. The amount of relevant and interesting content that was distilled into easily digestible chunks made for really fun learning.”

Hannah, Content Manager - West Barn Co

KEY DATES

MODULE 1:

Lessons weeks: 1-3

Submissions and feedback: week 4

MODULE 2:

Lessons weeks: 5-7

Submissions and feedback: week 8

MODULE 3:

Lessons weeks: 9-11

Submissions and feedback: week 12

JANUARY COHORT:

30th January 2023 - 21st April 2023

APRIL COHORT:

24th April 2023 - 14th July 2023

SUMMER COHORT:

5th June 2023 - 4th August 2023

Our programme is 100% online so you can learn at a time that suits you best

ALL OF THE ABOVE FOR £1075+VAT

Or pay later via Klarna

NEXT PROGRAMME LAUNCHES JANUARY 30TH 2023

Are you ready to push your career to the next level? 

SECURE YOUR PLACE

Marketing short courses to level up your skills

We also offer a range of marketing short courses so you can level up your marketing skills in just one week. 

How to build effective personas

Clearly defined brand personas allow you to get to know your audience inside out, taking the guesswork out of marketing and making your efforts more effective. This marketing short course guides you through building effective personas for your organisation in just one week.

Find out more

How to build effective personas

Defining authentic company values

In today’s world, your brand needs to be more than just a logo. Authentic values provide the foundations to build meaningful connections with your audience and empower your team. This course covers everything you’ll ever need and more to define authentic brand values for your organisation.

Find out more

Defining authentic company values

Just £45+VAT per course