YOUR COURSE
Centered around applied learning rather than academic theory, our online marketing strategy course focuses on teaching functional skills to transform the way you work every day.
WHO IS IT FOR?
This course has been designed for ambitious marketers who have the drive to advance in their career.
Whether you’re just starting out or you are a professional in the industry with years of experience, our online marketing strategy course will empower you with the knowledge and tools to consistently deliver impactful work.
HOW DOES IT WORK?
Our programme runs three times per year and takes 12 weeks in total to complete. During the 12 weeks you will:
- Work through 3 modules, each takes 4 weeks to complete and includes a series of on demand lessons and a week for assessment and feedback
- Build a live strategy for the organisation you work for or take a mock organisation through the process
- Receive bespoke feedback on your strategy as you build it
- Access weekly live Q&A sessions for support at every stage
£895+VAT
MODULE ONE: DATA & INSIGHT
Data and insight is the cornerstone of any winning integrated marketing strategy which is why our course begins here. By the end of this module you’ll have an in-depth understanding of your audience, your competitors and your current position in the marketplace.
MODULE TWO: COMMUNICATING YOUR STRATEGY
Module two guides you through building a content strategy that effectively communicates your brand. By the end of this module, you’ll have refined your tone of voice, mapped and prioritised your budgets and developed a targeted content strategy ready to implement.
MODULE THREE: DELIVERY & MEASUREMENT
The final module focuses on delivery and measurement. You'll be given all the tools and templates you need to deliver and implement your strategy successfully. You'll also learn how to measure your strategy's effectiveness and how to analyse data to show maximum impact.
