BUILD THE
CAPABILITY YOUR
MARKETING TEAM
NEEDS TO PERFORM.
Fabric combines skills assessment, expert coaching and applied learning to strengthen how your team thinks, works and delivers.
The gap most CMO's
don't talk about.
Your team works hard. But somewhere between the daily output and the board presentation, the strategic thinking gets squeezed out.
Too often, it becomes accepted as normal. Fabric is built to change that.
84%
of CMOs report high levels of strategic dysfunction within their marketing function. Source: Gartner, 2025
Your marketers don't
need more content.
They need the skills, confidence and support to perform better.
Marketing development has traditionally been split across generic courses, standalone coaching and disconnected training. Fabric joins the pieces together around the capability your marketers actually need and applies it directly to real business work, so development translates into stronger performance.
WHAT CHANGES WHEN CAPABILITY IMPROVES.
From
Reactive
To
Proactive and able to shape direction
From
Execution-led
To
Commercial and outcome driven
From
Busy
To
Prioritising work that drives impact
From
Hesitant
To
Confident to lead and make decisions
When you stop guessing
where the gaps are.
- Development spend becomes targeted rather than generic.
- Your team makes stronger strategic decisions without every decision escalating to you.
- You can see where capability is improving and where support is still needed.
- You have clear evidence of development impact to take back to the board and wider business.
Trusted by global brands and their marketing teams
EVERYTHING YOUR TEAM NEEDS IN
ONE JOINED-UP DEVELOPMENT EXPERIENCE.
Development works better when every element is connected around the needs of your team.
Fabric brings together assessment, coaching, live programmes and applied learning in one place, so your marketers get the right support, at the right time, against the capabilities that matter most.
Skills & Behavioural Assessment
See exactly where capability is strong, where the gaps sit and where development will have the biggest impact across your team.
1:1 Coaching
Give each marketer focused support from an experienced practitioner, matched to their role, goals and development priorities.
Group Coaching
Build stronger collective capability by tackling shared challenges, improving decision-making and bringing new thinking back into the team.
Strategy Builder Programme
Turn strategic thinking into action. Your marketers build a real strategy for the business, guided by experts from insight through to execution.
Monthly Masterclasses & Guided Development Tracks
Keep your team current on the tools, trends and commercial thinking shaping modern marketing, with practical learning they can apply immediately.
Quarterly Impact Reporting
See how capability is changing over time, with clear quarterly reporting on progress, development priorities and the impact Fabric is having across the team.
93%
of our marketers report increased confidence in their role
89%
of marketers apply new skills directly in their day-to-day work
4in5
Fabric marketers are promoted or take on more responsibility
How it works
Assess
See exactly where capability is strong, where the gaps sit and where development will have the biggest impact across your team.
Learn
Build the strategic, commercial and leadership capability your marketers need through coaching, live programmes and expert learning applied directly to their roles.
Grow
See the difference in how your team shows up, turning development into stronger performance, better decisions and greater ownership across the team.
Nicky Mackrell
Director of Brand Marketing
NatWest
There’s a lot of value in the programme. The team is receiving great support and we’ve seen measurable progress across skills, strategic thinking and self-belief.
Kirsty Smith
VP B2B Marketing
SumDog & Strawbees
Fabric gave our marketing teams a consistent, high-quality development experience, combining structured coaching, practical learning and expert-led masterclasses. It created a shared learning journey while giving me much greater visibility of individual and collective strengths and development areas.
Jonathan Pearce
Head of Marketing
Vertu Motors
Fabric helped us build on existing technical strengths, think more strategically and align development to broader business goals. Most importantly, the team has been able to apply that learning directly to support the wider business.
Rebecca Burt
Head of Marketing, Business Banking
Mettle
The programme has been invaluable. It’s had a direct impact on career progression, contributing to a step up into a leadership role, including leading a team and joining the leadership team.
Find out where your team stands.
Start with a free Marketing Team Capability Assessment and get a clearer view of where your team is strong, where the gaps sit and where development should focus.
For
Individuals.
Take ownership of your development and become a more confident, strategic and commercially effective marketer.