FABRIC EXISTS
BECAUSE
MARKETING TEAMS
DESERVED BETTER.
Fabric was built to give marketers the kind of development traditional training never could: personalised, practical and designed around the capability modern marketing teams actually need.
WHY I CREATED FABRIC.
After more than 25 years in marketing, I kept seeing the same problem.
Talented marketers were working incredibly hard, but too often they were being developed through generic training, disconnected courses and theory that didn’t reflect the reality of the job. The result was marketers who could execute, but weren’t always getting the support they needed to think strategically, build commercial confidence or step into bigger roles.
I knew there had to be a better way. So I built Fabric.
BUILT FROM REAL MARKETING EXPERIENCE.
I’ve spent more than 25 years building marketing teams, leading businesses and advising organisations on growth.
Before Fabric, I built and ran an award-winning agency, working with marketing teams across different sectors and stages of growth.
Fabric was shaped by seeing first-hand where marketers get stuck and what actually helps them progress.
25+ years in marketing
Three-time founder
10 years building an award-winning agency
Hundreds of marketers and teams developed
MARKETING DEVELOPMENT WAS JUST TOO FRAGMENTED.
Courses taught knowledge. Coaching solved individual problems. L&D platforms delivered content. But very little joined it all together around the marketer.
Fabric was built differently.
We combine assessment, expert coaching, live programmes and applied learning in one connected development experience, so marketers build the skills, confidence and strategic capability they need to perform at a higher level.
WHAT WE BELIEVE AT FABRIC.
DEVELOPMENT SHOULD BE PERSONAL.
Every marketer has different strengths, gaps and ambitions. Development should reflect that.
LEARNING SHOULD CHANGE HOW PEOPLE WORK.
If it never leaves the classroom, it hasn’t done its job.
MARKETERS SHOULD LEARN FROM MARKETERS.
The best development comes from people who understand the decisions, pressures and challenges of the job.
IMPACT SHOULD BE VISIBLE.
Development should lead to measurable change in confidence, capability, behaviour and performance.
THE EXPERTISE BEHIND FABRIC.
Fabric brings together senior marketing expertise across coaching, strategy and specialist disciplines, giving every learner access to the right support at the right time.
40+
expert coaches who’ve led teams, shaped strategy and delivered results at senior level.
450
years of combined marketing experience across in-house, agency and consultancy roles.
12+
marketing specialisms covering the core disciplines modern marketing teams need to grow and perform
OUR COACHES BRING PROVEN EXPERIENCE FROM LEADING GLOBAL BRANDS
FROM ONE PROGRAMME TO A
COMPLETE MARKETING CAPABILITY PLATFORM.
Fabric started as a 12-week strategy programme.
Today, it is a complete marketing capability platform supporting individuals and teams through assessment, coaching, applied learning and ongoing development.
We now work with marketing teams at organisations including NatWest, easyJet, Celonis and Lavazza, helping marketers become more strategic, commercially confident and capable of stepping into bigger roles.
WANT TO SEE WHERE YOUR TEAM’S CAPABILITY SITS?
Start with a free Marketing Team Capability Assessment and get a clear view of where your team is strong, where the gaps sit and where development should focus next.
For
Individuals.
Take ownership of your development and become a more confident, strategic and commercially effective marketer.