Most
development
doesn't stick.
Here's why
Fabric does.
Generic training gives people content. Fabric gives marketers a system: understand capability, build what matters and apply it to real work.
UPSKILLING IS NOW A BUSINESS PRIORITY.
The challenge for marketing leaders isn’t simply finding new talent. It’s developing the capability already inside the team quickly enough to keep pace.
52%
rank the inability to upskill existing talent fast enough among their top two talent risks for the next three years. Source: WFA
BUILT AROUND THE SKILLS MODERN
MARKETERS ACTUALLY NEED.
Generic L&D starts with general skills. Fabric starts with the capabilities marketers actually need to perform: strategic thinking, commercial acumen, leadership, confidence and execution.
Everything in Fabric is built around the skills and behaviours that drive marketing performance, so development stays relevant to the role, the individual and the work they’re doing right now.
Assess. Learn. Grow.
From insight to development to measurable change.
Assess.
Every Fabric journey starts with a skills and behavioural assessment across the individual, team or both. It gives you a clear baseline of current capability, highlights strengths and gaps and shows where development will have the greatest impact.
Start with the truth.
Learn.
Development is shaped around the gaps we uncover, with coaching, live programmes and expert learning targeted to the skills each marketer actually needs. Everything is then applied directly to their role, current challenges and real marketing work.
Build what matters most.
Grow.
Progress is tracked through coaching, reassessment and quarterly impact reporting, giving you a clear view of how capability is changing, where progress is being made and where further support is needed across your team to drive measurable impact.
Behaviour change that sticks.
NO TWO MARKETERS
FOLLOW THE SAME PATH.
The platform is joined up. The development journey is personal.
Two marketers in the same team may need completely different support. One might need more strategic confidence. Another might need help influencing senior stakeholders. Another might be ready to step into leadership.
Fabric uses assessment, goals and ongoing progress to shape the right combination of coaching, programmes and learning around each person. So your team develops together without forcing every marketer down the same path.
DEVELOPMENT YOU CAN ACTUALLY SEE.
Learning only matters if it changes performance.
Fabric tracks progress through ongoing assessment, coaching insight and quarterly impact reporting.
For marketing leaders, that means you can see where capability is improving, where gaps remain and where future development should focus. You get visibility of progress without having to build and manage the development programme internally.
Capability baseline
Measure where individuals and the wider team start, so progress has a clear benchmark.
Development activity
See how coaching, programmes and learning are being used against agreed development priorities.
Behaviour change
Track how confidence, strategic thinking and capability are changing over time.
Quarterly impact reporting
Get a clear view of progress, remaining gaps and where development should focus next.
THE SKILL GAP MARKETING CAN’T AFFORD TO IGNORE.
As technology accelerates, the biggest challenge isn’t access to more tools. It’s whether marketers have the judgement, strategic thinking and commercial capability to use them well.
72%
of industry respondents say strategic thinking is marketing’s biggest talent shortage, ahead of data strategy, insight development and marketing fundamentals. Source: WFA
Kirsty Smith
VP B2B Marketing
Sumdog
What really stood out was the support from the Fabric team. During a period of significant business change, they were consistently responsive, flexible and solution-focused. That partnership made a real difference to the success of the programme.
I’ve seen continuous improvement through the platform, particularly in confidence, independence and how people work within the team. The development has translated into a clear progression in how they show up day to day.
The impact on day-to-day delivery has been tangible. We’ve seen higher-quality output, clearer structure, stronger decision-making and better ownership of work from end to end.
Find out where your team stands.
Start with a free Marketing Team Capability Assessment and get a clearer view of where your team is strong, where the gaps sit and where development should focus.