A buyer persona is a semi fictional representation of your ideal audience based on real data and insights. Personas are an invaluable tool to get to know your audience on personal level. When developed in detail, they can inform your whole marketing strategy, telling you what content to deliver and where to deliver it. 

We've created a free downloadable persona template to get you started, just enter your details below. For more information on how to build personas, check out the guides on our content hub.

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