In this webinar, our founder Lisa takes you through each and every step you need to take to deliver a WINNING marketing strategy, giving her advice, guidance and tips and tools to take away and put straight into action.
- Agreeing business objectives
- Defining marketing and communications objectives
- Benchmarking your current position
- Competitor analysis
- Gathering product/service insights
- Market mapping
- Building personas
- Finding your purpose
- Defining values
- Tone of voice, brand narrative and key messages
- Channel strategy
- Content planning
- Budget planning
- Prioritising spend
- Operations planning
- Project planning
- Measurement framework
- Analysing data
- Writing a clear brief
- Effective reporting