Creating personas takes dedication and commitment but they are one of the most important parts of a marketing strategy, if not the most important! Today’s consumers have an endless choice of which organisations to engage with so, as marketers, we have to take a much more refined approach to identifying our target audiences. 

In this webinar, we look at things like... 

  • How to identify your core personas 
  • Running your own persona workshops 
  • Tools and techniques to validate your persona findings 
  • How to use personas to inform everything you do!

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