Creating personas takes dedication and commitment but they are one of the most important parts of a marketing strategy, if not the most important! Today’s consumers have an endless choice of which organisations to engage with so, as marketers, we have to take a much more refined approach to identifying our target audiences.
In this webinar, we look at things like...
- How to identify your core personas
- Running your own persona workshops
- Tools and techniques to validate your persona findings
- How to use personas to inform everything you do!