Personas are a superpower when it comes to attracting great talent and customers to your organisation.

They have been used successfully as a tool in marketing for many years however, personas are so much more than just a marketing tool and are an incredible way to get to know the talent you want to attract to your business inside out. 

This toolkit is jam packed with b2b persona templates and b2c guides so you can get started on building the most effective personas for your organisation. 

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