INSIGHTS & TOOLS

Here you’ll find industry insights, resources, templates and tools to help make your job easier.

Insight
Adding meaning to your metrics: The importance of analysis
Read more
Insight
Using empathy to connect with your audience
Read more
Insight
Fabric Academy launches to ‘revolutionise’ marketing strategy
Read more
Insight
How to run an effective persona workshop
Read more
Resource
Buyer persona templates
Read more
Resource
Using research to develop personas
Read more
Resource
Validating your personas through consumer research
Read more
Insight
Analytics tools to level up the value of your marketing
Read more
Insight
Celebrating all-female leadership isn’t sexist
Read more
Insight
What is a buyer persona and why is it your greatest marketing tool
Read more
Insight
Why uncertainty is the perfect environment for strategic planning
Read more
Insight
Why your marketing strategy matters
Read more