William Smith: A corporate marketing training case study
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find out moreBuilding clarity on goals to influence business performance
In April 2022, we worked with leading vinyl materials supplier, William Smith to coach their marketing department through our 12 week marketing strategy course.
TESTIMONIAL
SUPPORT, TOOLS AND GUIDANCE TO EMPOWER YOUR TEAM
We worked with Chris, Head of Marketing at William Smith and his team to bring strategic focus to the marketing division, aligning processes and empowering each individual with the confidence to build an effective strategy for each of the group brands.
Of the training, Chris said: "The course is split into three key modules which help you, with the aid of some fantastic supporting tools and guidance from Maddy and Lisa, build a live strategy that you can implement into your organisation that will deliver improved results."
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RE-EVALUATING MARKETING STRATEGY TO DRIVE IMPROVED RESULTS
The team were able to effectively strategise on the group brands whilst ensuring the whole team remained focused on the business goals.
Chris was thrilled with his team's development following the training and said: "Since completing the course, the team has transformed personas, re-evaluated the core values and brand narratives associated with our business and successfully implemented several campaigns with better-aligned customer journeys coupled with effective content plans ending in improved results".
"The team now works with clarity around the business objectives and offer greater insight into how the marketing department can truly influence the businesses performance."
Rob - CEO: William Smith
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