Marketing toolkit links

As a marketer it’s crucial to know what you’re working towards, and this includes having absolute clarity on your objectives too. If you aren’t aware of your organisation's wider goals, planning tactics can be a shot in the dark. In this webinar, we cover everything you need to know about setting objectives you can smash.

This mini course guides you through building effective personas to transform your marketing. In the initial 30 minute training session, we’ll share a simple 3 step process for crafting effective personas that drive growth, deliver impact and get results. Then, over the next 7 days, we're going to send you every tool and template you need to make your personas as valuable as possible.

Company values go beyond marketing, they are a fundamental part of any organisation’s DNA. Establishing clear values is key for any organisation regardless of size – it is instrumental in securing internal buy in and getting your whole team to live and breathe your brand. This guide takes you through running a successful values workshop with your team. 

An organisation’s purpose unites the practical and emotional reasons that consumers make meaningful connections with brands. When a brand’s purpose resonates with our own values, it sparks loyalty and advocacy, which for marketers are the holy grail of customer journey goals. This workshop 

Whilst it might seem easy to dip in and out of content marketing with an occasional blog post or video, the key to success is having a consistent content plan integrated with your wider marketing strategy. In this article, we've outlined some key factors to consider when you’re just getting started with crafting your content strategy.  

More so than ever before, marketers are becoming accountable for their spend, with expectations from above fixed around driving growth and positive impact. This means we need to justify our every move with a measurement strategy that ties tactics to business impact. Check out this free toolkit to help you build a measurement framework around your business objectives so you can effectively demonstrate the value of your marketing.